Category Innovation

Getting under the skin of today’s teens: Interview with BPP’s Marketing Director, Jo Street

In 2017, we were lucky enough to partner with BPP on a fascinating piece of work designed to get closer to teenagers using the power of video. We caught up with BPP’s Marketing Director, Jo Street, as she shares some of the most interesting findings from the research and explains why using video was key

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What does the future hold for chatbots?

In our latest report, Tech Trends Transforming The Insight Industry, we identified chatbots as a key area to watch. Chatbots are being used by brands to help consumers do everything from finding their nearest store to checking opening hours, but they’re still a relatively early-stage technology. So what’s next for chatbots? From customer service to

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5 organisations that embrace the potential of chatbots

A recent FreshMinds report identifies chatbots as one of the four rising tech trends set to transform the insight industry. Explore how popular companies, such as Duolingo, Airbnb, Estée Lauder, KLM and Penny utilise chatbots to drive innovation. 1. Duolingo: education at your fingertips Learning a foreign language can be a daunting experience, but with

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