Category Innovation

Why parents want their kids to fail: learnings from the MRS Kids and Youth Conference

A couple of weeks ago, FreshMinds was invited to speak at the Market Research Society’s Kids and Youth Research Conference about a recent project for BARB (the Broadcasters’ Audience Research Board). This was exciting as the project plunged us into the lives and attitudes of teens and young adults (an area we’ve done a great

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How to engage young people in research: an interview with BARB’s Sonja Ajdin

“Advances in technology combined with young people’s willingness to participate in research means that there is a huge opportunity for companies to engage them.”  Sonja Ajdin, Research Manager, BARB In 2016, we were lucky enough to partner with BARB (Broadcasters’ Audience Research Board) on a fascinating piece of work designed to explore how best to engage

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6 fintech players changing the face of global payments

The onset of the digital revolution has facilitated diversification, fragmentation and personalisation of spaces as diverse as media, travel and communications. Through the emergence and popularization of fintech platforms, this process is reshaping the payments space. The emergence of fintech disruptors in the payments space is enabling users to take payments to the next level

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