Category Innovation

Inside Innovation at Diageo

Ever wanted to know what it’s like to work in innovation at one of the world’s largest companies? Our Inside Innovation series aims to do just that. This month we were lucky enough to hear from Diageo as part of the AQR’s brilliant Spark event. Diageo’s Head of Innovation Planning, Emma Town, and European Innovation

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Why parents want their kids to fail: learnings from the MRS Kids and Youth Conference

A couple of weeks ago, FreshMinds was invited to speak at the Market Research Society’s Kids and Youth Research Conference about a recent project for BARB (the Broadcasters’ Audience Research Board). This was exciting as the project plunged us into the lives and attitudes of teens and young adults (an area we’ve done a great

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How to engage young people in research: an interview with BARB’s Sonja Ajdin

“Advances in technology combined with young people’s willingness to participate in research means that there is a huge opportunity for companies to engage them.”  Sonja Ajdin, Research Manager, BARB In 2016, we were lucky enough to partner with BARB (Broadcasters’ Audience Research Board) on a fascinating piece of work designed to explore how best to engage

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