Category Future of market research

Banishing ‘The 3 Evil Cs of Bias’ with the help of passive tracking

As insight professionals, we are all aware of some of the biases inherent in the more traditional research methodologies, which we at FreshMinds like to call ‘The 3 Evil Cs of Bias’. All too often research is conducted out-of-Context, is reliant on respondents’ ability to accurately reCall their behaviour and seeks to understand Claimed rather

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Agile Innovation Update – November 2015

Each month we bring you the FreshMinds Agile Innovation Update. This month we’re looking at the impact of the Twitter’s new polling feature, Mastercard’s movements in the wearable payment technology space and Starbucks’ new experiential concept store and more. Twitter rolls out polling feature to all users Thanks to a new feature introduced last week,

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3D printing: the accelerator for new product development

This week my daughter turns 6 and I’ve spent my evenings frantically trying to find out where I can buy a personalised cake. But on my travels I came across something much more exciting – personalised, 3D printed sweets! German company Katjes Fassin, which produces a range of gummy sweets, is set to bring 3D

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