Category Future of market research

How will changes in auto affect the insurance industry? A Q+A with Direct Line’s Dan Freedman

“The winners in this changing landscape will be those that get the customer experience right” says Direct Line’s Dan Freedman We had the chance to chat all things auto at the MRS Automotive Research Conference with a panel of experts including Direct Line’s Director of Motor Development, Dan Freedman. We caught up with him to

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Agile Innovation Update – March 2016

Each month we bring you the FreshMinds Agile Innovation Update. This month we’re looking at the rise of corporate/startup partnerships, a new wearable for tracking emotional responses, how Timberland is harnessing consumers in the product development process and the new challengers set to disrupt the automotive industry. Corporate/startup partnerships on the rise It seems that

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Emotion Quantified: How Hollywood is getting to the heart of consumer behaviour

From loyalty programmes to advertising, eliciting emotional responses in customers has become the new Holy Grail for companies of every stripe hoping to develop a competitive edge over their rivals. Whilst companies such as Apple have managed to develop this kind of mass emotional attachment to their brand with unparalleled success, others have struggled. The

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Who will lead the future of innovation? Highlights from our debate at Impact 2016

This week research professionals from across the globe flocked to London for the Market Research Society’s Annual Conference. Across the two days, the conference played host to a range of speakers including Bill Bryson, Pointless presenter, Richard Osman, and our very own Caroline Plumb. We were lucky enough to chair a session in the Impact

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