Category Future of market research

What will the automotive industry look like in 2025? A Q&A with Volvo’s Andreas Strasser

“Once electric cars have a 500km range and a 30 minute recharge time, we’ll see a changing of the tide in consumers’ attitudes towards electric” says Volvo’s Head of Research and Automotive Strategy, Andreas Strasser. As part of the Market Research Society’s Automotive Research Conference our Head of Automotive Research, Bianca Abulafia, and Account Director,

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How will changes in auto affect the insurance industry? A Q+A with Direct Line’s Dan Freedman

“The winners in this changing landscape will be those that get the customer experience right” says Direct Line’s Dan Freedman We had the chance to chat all things auto at the MRS Automotive Research Conference with a panel of experts including Direct Line’s Director of Motor Development, Dan Freedman. We caught up with him to

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Agile Innovation Update – March 2016

Each month we bring you the FreshMinds Agile Innovation Update. This month we’re looking at the rise of corporate/startup partnerships, a new wearable for tracking emotional responses, how Timberland is harnessing consumers in the product development process and the new challengers set to disrupt the automotive industry. Corporate/startup partnerships on the rise It seems that

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