Category Future of market research

AR not VR will transform the insight industry

In our latest research, we explored how technology is creating new opportunities within the insight industry. To date, there’s been a great deal of hype about the potential of virtual reality (VR). But we believe that it’s augmented reality (AR) where the real opportunity lies for research right now. Why? AR will help us test

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AR and VR: Cutting through the hype

There has been huge excitement in the trade press about augmented and virtual reality. But how developed are these trends? In our latest research, Tech Trends Set to Reshape The Insight Industry, we set about cutting through the hype. Augmented reality is already widespread Whilst AR has received much less attention than VR, it’s actually

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The newest tech trend: augmented hearing

A lot of our recent blog posts have been focused on tech trends set to transform the insight industry. Every day, brands are finding innovative ways to engage customers and promote sales. And guess what? We recently identified a new emerging tech trend, augmented hearing, that we think you’ll love! Smart language translating earpiece FreshMinds’

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Chatbots will change the face of research. How?

In our recently launched research, Tech Trends Transforming The Insight Industry, we explore four tech trends that we believe will reshape our industry by creating new opportunities to engage consumers in research. One of these trends is chatbots. In the UK, chatbots are still a fairly early-stage technology. But as they become more commonplace, we

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