Category Consumer behaviour

Why parents want their kids to fail: learnings from the MRS Kids and Youth Conference

A couple of weeks ago, FreshMinds was invited to speak at the Market Research Society’s Kids and Youth Research Conference about a recent project for BARB (the Broadcasters’ Audience Research Board). This was exciting as the project plunged us into the lives and attitudes of teens and young adults (an area we’ve done a great

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How to engage young people in research: an interview with BARB’s Sonja Ajdin

“Advances in technology combined with young people’s willingness to participate in research means that there is a huge opportunity for companies to engage them.”  Sonja Ajdin, Research Manager, BARB In 2016, we were lucky enough to partner with BARB (Broadcasters’ Audience Research Board) on a fascinating piece of work designed to explore how best to engage

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How will changes in auto affect the insurance industry? A Q+A with Direct Line’s Dan Freedman

“The winners in this changing landscape will be those that get the customer experience right” says Direct Line’s Dan Freedman We had the chance to chat all things auto at the MRS Automotive Research Conference with a panel of experts including Direct Line’s Director of Motor Development, Dan Freedman. We caught up with him to

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