Category Consumer behaviour

Today’s teens experience a fundamental disconnect with brands. Why?

In our latest research, Teens in 2017, we sought to understand the relationship between teens and brands. What we found makes for uncomfortable reading. We uncovered a fundamental disconnect between teenagers and brands, with many teens feeling stereotyped and misunderstood: Over half of teenagers (56%) say they are fed up with brands stereotyping young people

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Is voice the next big retail channel?

Voice-activated shopping is emerging as a noteworthy commerce channel, which retailers should consider including within their sales strategy. Amazon’s Echo speakers with Alexa voice recognition software have proven to be a surprise hit in recent months, given that both Apple and Google were expected to dominate this space – and not until late 2017 at

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