Category Consumer behaviour

Who influences teenagers’ lives? Findings from FreshMinds’ latest research

One of the many things that brands grapple with when it comes to understanding teenagers is unpicking the many disparate influences on their lives. In our new research report, Teens in 2017, we sought to get to the heart of this issue. Our research found that more immediate factors, such as teenagers’ style, the items they buy

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Is voice the next big retail channel?

Voice-activated shopping is emerging as a noteworthy commerce channel, which retailers should consider including within their sales strategy. Amazon’s Echo speakers with Alexa voice recognition software have proven to be a surprise hit in recent months, given that both Apple and Google were expected to dominate this space – and not until late 2017 at

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