Category Consumer behaviour

The market for Amazon Echo: now and next

Since Amazon Echo burst onto the scene in September last year, much has been written about the potential for voice activated smart devices (including by us!) At a recent Media Research Group Members’ Evening we heard a fascinating presentation on this topic from Radioplayer and Radiocentre which explored the current market for these devices as well as

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Beyond the stars: why celebrity endoresement isn’t the silver bullet for marketing to teens

In our latest research report, Teens in 2017, we sought to understand the relationship between teens and brands. The outlook was pretty bleak. We uncovered a fundamental disconnect between teenagers and brands, with over half of teenagers (56%) saying that they are fed up with brands stereotyping young people. So how can brands address this fundamental

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Today’s teens experience a fundamental disconnect with brands. Why?

In our latest research, Teens in 2017, we sought to understand the relationship between teens and brands. What we found makes for uncomfortable reading. We uncovered a fundamental disconnect between teenagers and brands, with many teens feeling stereotyped and misunderstood: Over half of teenagers (56%) say they are fed up with brands stereotyping young people

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