Category Consumer behaviour

What can insurance companies learn from Aviva’s approach to behaviour change research?

We are living longer – especially women. We’re not saving enough – especially women and we’re uncertain – especially women. That’s how Lindsay Rix, MD savings and retirement at Aviva UK ended her presentation at last week’s MRS Annual Conference. It’s a challenging environment. Insurance and pensions providers have a tough job. Either they need

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AR and VR: Cutting through the hype

There has been huge excitement in the trade press about augmented and virtual reality. But how developed are these trends? In our latest research, Tech Trends Set to Reshape The Insight Industry, we set about cutting through the hype. Augmented reality is already widespread Whilst AR has received much less attention than VR, it’s actually

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What does the future hold for chatbots?

In our latest report, Tech Trends Transforming The Insight Industry, we identified chatbots as a key area to watch. Chatbots are being used by brands to help consumers do everything from finding their nearest store to checking opening hours, but they’re still a relatively early-stage technology. So what’s next for chatbots? From customer service to

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