Category Brand management

What can insurance companies learn from Aviva’s approach to behaviour change research?

We are living longer – especially women. We’re not saving enough – especially women and we’re uncertain – especially women. That’s how Lindsay Rix, MD savings and retirement at Aviva UK ended her presentation at last week’s MRS Annual Conference. It’s a challenging environment. Insurance and pensions providers have a tough job. Either they need

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5 brands leading the way with augmented reality

There’s been a great deal of hype in the business world about virtual reality (VR) and augmented reality (AR) – but we believe that the real opportunity for research right now lies in AR. It has a huge significance for brands across the globe because it’s an effective way to engage audiences by bringing a

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Morrisons – using social media to turn a crisis into opportunity

The recent horsemeat scandal has highlighted the vital importance of businesses having a solid crisis communications plan, and making sure that social media is integral to this. With all the major supermarkets and food producers active in social channels, it was no surprise that many consumers took to Twitter and Facebook to look for information

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