In our newly launched report, we identified chatbots as a key tech trend to watch. But where is this technology already making its mark? In this blog post, we take a look at how and where chatbots are taking off and share our thoughts on what brands need to consider to successfully harness the chatbot opportunity.
In our recently launched research, Tech Trends Transforming The Insight Industry, we explore four tech trends that we believe will reshape our industry by creating new opportunities to engage consumers in research. One of these trends is chatbots. In the UK, chatbots are still a fairly early-stage technology. But as they become more commonplace, we
Voice – one of the key tech trends identified in our latest research – is an area that’s growing rapidly. The growth of voice as a channel is primarily taking place on smart speakers like the Amazon Echo and Google Home. And it’s happening fast: just a year after release, 9% of UK households owned an
FreshMinds’ newest research identifies four rising tech trends set to transform the insight industry. One of these is voice: a burgeoning channel that is reshaping the interaction between individuals and brands. Take a peak below to explore how Vogue, the American Heart Association, Purina, Hellman’s and Canvas are building relationships with consumers, via smart speakers