Chatbots will change the face of research. How?

In our recently launched research, Tech Trends Transforming The Insight Industry, we explore four tech trends that we believe will reshape our industry by creating new opportunities to engage consumers in research. One of these trends is chatbots. In the UK, chatbots are still a fairly early-stage technology. But as they become more commonplace, we

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5 examples of brands tapping into voice

FreshMinds’ newest research identifies four rising tech trends set to transform the insight industry. One of these is voice: a burgeoning channel that is reshaping the interaction between individuals and brands. Take a peak below to explore how Vogue, the American Heart Association, Purina, Hellman’s and Canvas are building relationships with consumers, via smart speakers

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