Harnessing technology to get closer to consumer truths

Everybody lies – especially in focus groups. More often than not, they don’t mean to tell an outright lie. It’s more likely that they’re amplifying certain aspects of their character or trying to project a more sophisticated version of themselves. “I never buy Pot Noodles.” “I’d rather watch a Scandinavian crime drama than a British

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5 top tips for telling a great story

Storytelling is an essential skill for any insight or innovation professional to master. But how do you tell stories in a way that makes them memorable and really resonate? Our Client Services Director, Iain Carruthers, shares his top tips in this short video. Take a look.

Ditch the PowerPoint. Inspiration for conveying insights in memorable ways

As an insight professional, it can be an uphill battle to engage senior stakeholders in the findings of research. Time-poor and juggling dozens of other projects, they simply don’t have the bandwidth to take on another 100 slide PowerPoint report. Our industry has always striven to innovate the way we conduct research. So why haven’t

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