Everybody lies – especially in focus groups. More often than not, they don’t mean to tell an outright lie. It’s more likely that they’re amplifying certain aspects of their character or trying to project a more sophisticated version of themselves. “I never buy Pot Noodles.” “I’d rather watch a Scandinavian crime drama than a British
Storytelling is an essential skill for any insight or innovation professional to master. But how do you tell stories in a way that makes them memorable and really resonate? Our Client Services Director, Iain Carruthers, shares his top tips in this short video. Take a look.
As an insight professional, it can be an uphill battle to engage senior stakeholders in the findings of research. Time-poor and juggling dozens of other projects, they simply don’t have the bandwidth to take on another 100 slide PowerPoint report. Our industry has always striven to innovate the way we conduct research. So why haven’t
Chip is a savings app. No surprise there – lots are springing up. The surprise is that it really works. Why? Because it solves a problem that has existed for years: people want to save, but it all feels like a bit of an effort and they’re not sure if they can actually afford to put the money aside.