5 killer ideation techniques

In our last blog post we explored the phenomenon of patterning, a biochemical process in the brain, which can inhibit creative thinking. To overcome patterning, we need ideation techniques that encourage respondents to think creatively and generate a wealth of ideas. Here are 5 of our favourites: 1. Corporate takeover Corporate Takeover is a technique which encourages

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Four new hires as FreshMinds grows its team

We are delighted to be welcoming a number of new faces to the FreshMinds Team! Jason de Klerk joins the business as a Director and Head of Quantitative Research. Prior to FreshMinds, Jason was Head of Innovation and Product Development at TNS South Africa, specialising in FMCG and financial services. Maeve O’Dwyer has been appointed

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