Author Richard Weston

Marketers embracing the world of wearable tech

There’s a new way for marketers to understand more about reactions to campaigns – and the answer is on the wrist. UK-based Studio XO has created the XOX Sensory Wristband to provide real-time data on the way adverts are received. The wristbands measure biometrics such as heartbeat, breathing and body temperature. Most recently, the wristband

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Walmart brings the ‘quantified self’ to supermarket shopping

Walmart, the world’s largest public company according to this year’s Fortune Global 500 list, is letting its shoppers analyse their own shopping habits data. By scanning barcodes through a new Walmart Savings Catcher app, consumers can see graphs breaking down how they shop and work out the best possible combination of items within a set

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Twitter follows in Facebook’s footsteps with new plans for social e-commerce

Twitter is preparing to integrate micro-payments on its platform, which will in turn present new e-commerce opportunities for brands. Twitter is testing a ‘buy’ button, which will be located within tweets and will allow users to click on it to purchase the advertised product. Twitter’s move comes hot on the heels of Facebook’s ecommerce strategy,

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