Author Jenny Kvaskova

Is the banking industry ripe for disruption?

This is the dawn of the digital consumer – thus it comes as no surprise that customers expect businesses, who want their custom, to effectively anticipate and respond to their evolving needs. However, despite customers’ rapidly evolving behaviour and desire for greater engagement – the banking and financial services industry has proven notoriously slow in

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The Internet of Things – overhyped and premature or an area of opportunity?

The Internet of Things (or IoT) is the talk of the tech community and brands, from Silicon Valley to Silicon Roundabout. Put simply, it’s about devices connecting and communicating relentlessly with each other.  From fridges and washing machines to smoke alarms and TVs, you name it – it’s all getting connected and soon enough you

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Consumer loyalty, decision making and retail banking in a digital world

In 2010, the Harvard Business Review discussed how digital technologies, and the use of social media was impacting traditional thinking about the consumer buying journey. The way consumers were interacting and using these media was making the traditional funnel less relevant and expanded on the more iterative consumer journey. Three years later, much of this thinking

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