Author Iain Carruthers
There’s a lot of conversation about Jobs To Be Done in innovation and start-up circles. There’s a certain degree of hype about it, but at its core is common sense and a good corrective to corporate and marketing myopia. So what are the key principles of Jobs To Be Done? #1 People don’t want your
Chip is a savings app. No surprise there – lots are springing up. The surprise is that it really works. Why? Because it solves a problem that has existed for years: people want to save, but it all feels like a bit of an effort and they’re not sure if they can actually afford to put the money aside.