Author Emma Muckersie

Who influences teenagers’ lives? Findings from FreshMinds’ latest research

One of the many things that brands grapple with when it comes to understanding teenagers is unpicking the many disparate influences on their lives. In our new research report, Teens in 2017, we sought to get to the heart of this issue. Our research found that more immediate factors, such as teenagers’ style, the items they buy

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Inside Innovation at Diageo

Ever wanted to know what it’s like to work in innovation at one of the world’s largest companies? Our Inside Innovation series aims to do just that. This month we were lucky enough to hear from Diageo as part of the AQR’s brilliant Spark event. Diageo’s Head of Innovation Planning, Emma Town, and European Innovation

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