Author Emma Muckersie

AR not VR will transform the insight industry

In our latest research, we explored how technology is creating new opportunities within the insight industry. To date, there’s been a great deal of hype about the potential of virtual reality (VR). But we believe that it’s augmented reality (AR) where the real opportunity lies for research right now. Why? AR will help us test

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AR and VR: Cutting through the hype

There has been huge excitement in the trade press about augmented and virtual reality. But how developed are these trends? In our latest research, Tech Trends Set to Reshape The Insight Industry, we set about cutting through the hype. Augmented reality is already widespread Whilst AR has received much less attention than VR, it’s actually

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Chatbots – Now and Next: In Conversation with Murray Newlands

As part of our newly launched research, Tech Trends Set To Transform The Insight Industry, we spoke to the founders of leading tech startups to hear more about the key developments reshaping our world. One of these was Murray Newlands, the CEO and Co-Founder of ChattyPeople, a firm which specialises in building chatbots for Facebook

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