Author Anna Cordes

Beyond the hype: The Co-op’s tech-enabled research trolleys

The classic shopping trolley hasn’t changed much since it was first introduced in 1937. But the Co-op is set to change that, having rolled out trolleys fitted with tablets in 33 stores.  As consumers move around the supermarket, the tablet triggers questions on everything from store layout and product ranges through to issues at the

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5 companies leading the collaborative economy

Every week we bring you the FreshMinds Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This week we’re looking at 5 great companies in the collaborative economy including Airbnb, Wish Want Wear, TaskRabbit, Pley, and KitchenSurfing. The collaborative economy sees consumers sharing goods and

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