Author Alistair Whittle

The rise of social media and other key trends from Waitrose’s Food and Drink Report 2014

Last week Waitrose launched its Food and Drink Report 2014. This is the second time the supermarket has released an annual review of consumer behaviour in relation to food and drink. Waitrose has poured over sales data, customer research and conducted expert interviews to examine consumer’s changing shopping behaviour in food and drink over the past

Continue Reading >

The world of mobile payments in October 2014

October 2014 saw several interesting developments within the mobile-payment industry- arguably one of the fastest developing markets at the moment. Facebook The rumour-mill is in full force that Facebook is planning to introduce a peer-to-peer payments function. Leaked screenshots suggest that Facebook Messenger is planning for a feature which will allow friends to send each

Continue Reading >

Changing consumer expectations force automotive brands to become more agile

As technological innovation continues to disrupt industries and consumers’ expectations continue to rise, businesses are constantly looking at ways to quickly to keep up with consumer’s rapidly changing behaviour. One industry that has seen an evolution in consumer behaviour is the automobile industry. The internet has impacted how consumers think about purchasing a car. A

Continue Reading >

Three financial services providers that are redefining customer centricity

As a phrase, ‘customer centricity’ is somewhat hackneyed. As with much other business jargon there is a risk that no one really understands the meaning of it, let alone how to achieve it. But in a world where digital is empowering consumers, ‘customer centricity’ is far more than just jargon – it should be a

Continue Reading >