FreshMinds is an insight and innovation consultancy founded in 2000.

We partner with global brands to help them develop market-leading products and services.

We’re innovative with insight, fusing traditional techniques with new technology to surface fresh insights and get closer to consumer truths. And we’re harnessing tech to push the boundaries and find new ways of landing insights within our clients’ businesses.

Our approach has earned us a host of awards. Twice winners of the Market Research Society’s Best Agency award, we were also named The Drum Network’s Market Research Company of the Year in 2015.

Inspiration from the edge

Needs and desires are more easily articulated when the feelings are stronger, ideas flow more plentifully when passion is high. So we take inspiration from edge, engaging those at the extremes, to fuel product development.

Keeping it real

We know that traditional market research techniques can be flawed. So we do things differently, testing in real-world environments to eliminate bias whilst harnessing technology as a tool to see into consumers' real lives and to capture emotional and spontaneous responses.

Iterative and nimble

We work iteratively, adapting to and learning from emerging insights. And we work at pace, pulsing insights into the heart of your business to help you rapidly respond to change.

A fresh perspective

Our teams are purposely made up of a blend of expertise, backgrounds and passions. Because we believe a fresh pair of eyes and cross-pollination of ideas creates more illuminating solutions.



Catherine is the CEO of FreshMinds. She’s been with us since 2005 and has held a number of leadership roles across the business. She’s also been responsible for building long-term relationships with clients such as Starbucks and Pearson.

Catherine works with C-level executives at global consumer brands, using insight to recharge business strategy and accelerate growth. An expert in both qualitative and quantitative methodologies, she has over 12 years’ consulting experience.


Caroline is FreshMinds’ Executive Chair. Passionate about driving growth through agile insight and innovation, Caroline is always happy to embrace the inner geek to root out the right data for decision-making. Caroline is a frequent speaker on entrepreneurship, innovation and research.

Caroline is one of the UK government’s 30 Business Ambassadors, representing the UK’s creative industries globally. She’s also a non-executive director of our sister company, FreshMinds Talent.