FreshMinds is an insight and innovation consultancy founded in 2000.

We drive growth and innovation by creating, developing and optimising great products and services.

We’ve won a host of awards and are proud to be The Drum Network’s Market Research Company of the Year. We’ve also been named the Market Research Society’s Best Agency not just once but twice.

We believe that in the face of ever increasing disruption businesses need to embrace agility. So, we light the path to growth through agile insight that gets you further, faster, with more confidence.

Inspiration from the edge

Needs and desires are more easily articulated when the feelings are stronger, ideas flow more plentifully when passion is high. So we take inspiration from edge, engaging those at the extremes, to fuel product development.

Keeping it real

We know that traditional market research techniques can be flawed. So we do things differently, testing in real-world environments to eliminate bias whilst harnessing technology as a tool to see into consumers' real lives and to capture emotional and spontaneous responses.

Iterative and nimble

We work iteratively, adapting to and learning from emerging insights. And we work at pace, pulsing insights into the heart of your business to help you rapidly respond to change.

A fresh perspective

Our teams are purposely made up of a blend of expertise, backgrounds and passions. Because we believe a fresh pair of eyes and cross-pollination of ideas creates more illuminating solutions.



Catherine is the CEO of FreshMinds. She’s been with us since 2005 and has held a number of leadership roles across the business. She’s also been responsible for building long-term relationships with clients such as Starbucks and Pearson.

Catherine works with C-level executives at global consumer brands, using insight to recharge business strategy and accelerate growth. An expert in both qualitative and quantitative methodologies, she has over 12 years’ consulting experience.


Caroline is FreshMinds’ Executive Chair. Passionate about driving growth through agile insight and innovation, Caroline is always happy to embrace the inner geek to root out the right data for decision-making. Caroline is a frequent speaker on entrepreneurship, innovation and research.

Caroline is one of the UK government’s 30 Business Ambassadors, representing the UK’s creative industries globally. She’s also a non-executive director of our sister company, FreshMinds Talent.