Research launch: Teens in 2017

We’re very excited to announce the launch of our latest research report: Teens in 2017. The report is designed to help brands better understand and connect with teenagers and is based on a piece of large-scale quantitative research with 500 16 – 19 year olds, powered by Acumen.

The research explores:

  • Teenagers’ plans and priorities for the year ahead
  • Their spending plans for 2017
  • The different influences on their lives and purchase decisions
  • Teenagers’ views of brands (spoiler alert: it doesn’t make nice reading!)
  • What brands can do to better appeal to teenagers in 2017

Take a look at the infographic below to get a taste of the findings. Then download the full report to explore the research in more detail.