Former AURA Director Harry Mirpuri joins FreshMinds as a Director

We’re delighted to announce that former AURA Director, Harry Mirpuri, has joined FreshMinds as a Director.

Harry joins FreshMinds after 15 years working client-side in a number of prominent insight roles, including Head of Research at RAC and Head of Insight at Which?. Most recently, Harry spent 2 years at BSkyB as Research Director, leading the company’s strategic research to set marketing strategy and the corporate agenda. Harry has also spent over a decade in a leading role within AURA, the prestigious networking organisation for senior insight buyers.

“I feel the time is right to join an innovative and exciting agency to help clients get full value from my experiences” said Harry, commenting on the move. “I’ve found a kindred spirit in FreshMinds – it is full of very talented people and has a reputation for designing bespoke programmes that really get to the heart of the matter and uncover insights and trends that make a difference. I’m particularly impressed with their understanding of the need to fuse hard data with a real understanding of consumers, and their knowledge and integration of digital strategies.”

Harry Mirpuri is the latest in a series of high-profile hires for FreshMinds. In February, ex-Interbrand Asia COO, Andy Maher, joined as Chief Operating Officer. Since his arrival, we’ve strengthened our team of insight and digital strategy specialists, welcoming Catherine Caporn from Millward Brown as a Director and Tonic’s Natasha Wallace as a Senior Consultant.

FreshMinds CEO Caroline Plumb commented, “I’m thrilled that FreshMinds is continuing to attract some of the best people in the industry. The innovative social and mobile methodologies we use to understand consumer behaviour and help our clients drive growth is resonating not just with clients, but has become a magnet for prospective hires too.”