Are you listening? Download the 2014 FreshMinds social media listening report

The implementation of a social media listening and responding programme is a top priority for most businesses today. But how do you move beyond simple sentiment analysis to a position where social data can provide valuable insight to the areas of the business that need it most?

Our 2014 report on social media listening tools – Are you Listening? – examines where social media listening can add real value to a business and reviews the tools there are available on the market. We show how the tools divide into three categories:

  1. Insight and Monitoring
  2. Engagement and Management
  3. Monetisation

Few tools span more than one category and the tool that is right for your business will depend very much on your use cases – we suggest a process for evaluating the tool that is right for you, and also choose the five tools that currently impress us most.

Five social media listening tools that impress us most

  • Tracx: “This modern platform has a broad and innovative set of features as well as a great intuitive user interface”
  • Conversocial: “A fantastic tool for customer service teams needing to manage large numbers of conversations with their consumers in social”
  • Brandwatch: “An excellent platform for monitoring reputational risks and summarising conversation streams”
  • Luminoso: “Not only is this tool great for the qualitative analysis of social conversations but it also enables you to combine social with other datasets”
  • Hearsay Social: “A compliance-friendly platform for distributing social sales and marketing across a business, Hearsay Social is popular with companies in highly regulated industries”

Download your own copy of our summary 2014 Social Media Listening Report.