When big data meets consumer behaviour: social media and our memories (video)

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There is a lot of talk about big data and the social media data that we leave behind us online. In this talk of tools and processes, examples and opportunities, it can be easy to forget what we are dealing with. Social media data is the memories of the people who wrote that post, or took that photo. And memories mean something very specific to us as human beings.

In an era where we are talking about a legal right to be forgotten, it’s worth remembering how we usually interpret memories and the value they have for us. I presented at a Forward3D event in May about this, talking about how we think about memories, what this means for what we share online, and what this means for brands’ big data ambitions.


See video here.

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