Monthly November, 2011

Facebook engagement case study: Coca Cola v Pepsi

Having already looked at the Facebook engagement and content strategy of two large rival consumer brands (Unilever’s AXE v P&G’s Old Spice) we thought it would be interesting to use social analytics tool Socialbakers to look at the engagement levels for another two rival consumer giants – Coca-Cola and Pepsi. 1. Fans At face value, Coca-Cola

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