Monthly November, 2011

Facebook engagement case study: Coca Cola v Pepsi

Having already looked at the Facebook engagement and content strategy of two large rival consumer brands (Unilever’s AXE v P&G’s Old Spice) we thought it would be interesting to use social analytics tool Socialbakers to look at the engagement levels for another two rival consumer giants – Coca-Cola and Pepsi. 1. Fans At face value, Coca-Cola

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China: the most valuable social commerce market in the world?

A new report by Boston Consulting Group (BCG) claims that China could become the world’s most valuable e-commerce market within four years. BCG claim that for the foreseeable future another 30 million Chinese people will go online to shop for the first time and by 2015 they will each be spending $1,000 a year—about what Americans

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