The social media landscape in 2011 – infographic

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Social media landscape 2011Working for a social media agency means that I’m often inundated with infographics. Some are insightful, some show great design aesthetics…and some tell me absolutely nothing!

The infographic to the right, by Fred Cavazza, which highlights the social media landscape in 2011, stood out for two reasons (click on the infographic to enlarge it).

Firstly, it has removed Google and Facebook from all categories and placed them as a central focus point. This reflects the continuous evolution of these platforms and their multi-functional capabilities.

Secondly, it’s the first time I’ve seen social gaming highlighted within its own category. Social gaming is becoming an increasingly important area of social engagement, and the current speculations of a Zynga IPO is likely to reinforce this.

One notable exception from this infographic is SCVNGR, which intends to apply a gamified approach to real world activities, and it will be interesting to see where it might be placed in 2012.

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