Monthly January, 2011

15 essential articles for online community managers #CMAD

To celebrate the second annual Community Manager Appreciation Day, we’ve brought together 15 essential articles for online community managers and social media managers. From why community managers should get involved with their online community before it is even launched, through how to manage and grow a community, to how to measure the impact you are

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Facebook for fashion brands – it’s about more than the product

WaveMetrix have published their review of Q4 2010 social media trends and it highlights some interesting moves for fashion brands using social media, especially Facebook. Burberry and Lacoste joined Ralph Lauren, Louis Vuitton and Gucci with a greater focus on brand-related content, such as music and sport which positively affected engagement, brand sentiment and purchase

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