22 social media management tools – a wiki in development

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Social media management tools can help businesses listen to, manage, measure and respond to conversations about their brand on the social web.

With more and more social media management tools springing up on the market, it’s hard to keep track of what’s out there. So we’ve come up with a list…

Please think of this list as a kind of “wiki” which we will add to over time. We hope it will eventually become a useful social media management tool resource.

  • Argyle social: Social media marketing platform that helps marketers measure and justify the social channel. The system is built on a tracking and URL-shortener giving the user the ability to track social conversions on Twitter and Facebook.
  • Awareness : On-demand social marketing software  to help brands publish, manage and measure across social media channels including Facebook, Twitter, Flickr, YouTube, foursquare, and WordPress.
  • Buddy Media: platform of tools allows for Facebook page management and engagement.
  • Context Optional: cross-platform social marketing solution to efficiently build, manage, monitor and measure brand presence across the social web.
  • Conversocial:  helps increase engagement, manage interactions and respond to customers on Twitter and Facebook. It also helps plan  updates and enables you to assess what type of content resonates the most with your fans and followers.
  • CoTweet: enables companies to engage in marketing and response-driven customer service activities on Twitter.
  • Expion: a unified database that aggregates and tracks all employee and customer social interactions to help profile customers, identify advocates and critics, track behaviors and create best employee practices.
  • Hootsuite: one of the few tools that currently allows users to integrate and update across 10 social platforms including Facebook, Twitter, LinkedIn, Foursquare etc .
  • Involver: provides marketers with a “social markup language”, SML™, an engagement platform and customizable social applications from which to create and monitor content.
  • MediaFunnel: offers offers brand monitoring, scheduling, multiple Twitter and Facebook accounts.
  • Objective Marketer: a social media marketing and campaign management solution to engage and reach users on Twitter, Facebook, Youtube and other social channels, it aims to make it easy f to manage multi-channel communication while providing comprehensive analytics and reporting.
  • Postling: allows for  blogs, Facebook, Twitter and Flickr accounts to be managed from a single system.
  • Shoutlet: offers a multi-user application that helps build, engage, and measure social media marketing communication via one platform.
  • SocialTalk: provides integration with Twitter, Facebook, WordPress and MoveableType.
  • SocialVolt: a complete social media management platform that integrates the tools needed to engage with clients on the social web.
  • SpredFast : according to Jeremiah Owyang’s blog, (a great resource for finding out more about some of these management tools) SpredFast aim to position their product as collaborative campaign management and offer features such as scheduling content, and features that integrate with events and social stream like features similar to Friendfeed.
  • Sprinklr: Sprinklr’s SIREn (Social Intent Revelation Engine) platform is a comprehensive enterprise grade SaaS social media management system.
  • Strongmail:a traditional email marketing platform that tracks the multi-stage sharing activity of a campaign all the way to conversion and provides feedback on Facebook fan page wall posts.
  • Syncapse: product portfolio includes SocialTALK, a hosted SaaS solution that helps enterprises create, publish and measure their social media content strategy and posting schedule.
  • This moment Distributed Engagement Channel: the system allows you to publish content, moderate user-generated comments and track and optimize channel performance.  They also have features such as ID integration, media handling, and reporting.
  • Vitrue:  integration with Facebook and Twitter, they offer scheduling features, and the ability to link multiple Facebook pages together.

Additions to the list since the post was made:

  • Datasift: enables filtering and augmentation of social data to help you filter out the noise and find the information that is valuable to your business and customers.
  • MutualMind: Primarily to help PR and marketing teams analyse and monitor the social web, the tool also has an engagement platform with an integrated response system.
  • Assistly: social media management tool aimed to help with real-time customer service via email, self service FAQs, chat, and social networks.
  • Sendible: sendible is a platform for engaging with customers, measuring results and monitoring your brand across multiple social media channels at once.
  • Get Satisfaction: gives a better social support experience, increases SEO and improves customer loyalty.
  • Offerpop: end-to-end, white label campaign tools for Facebook and Twitter.
  • Hyper Alerts: sends an email when comments are posted on Facebook fan pages.
  • Posthelpers: an enterprise social selling platform for localizing news, deals and offers across an organization’s multiple Facebook pages, Twitter accounts and LinkedIn profiles.
  • eCairn: Aggregate conversations, trending topics and bookmark insights to help with your engagement strategy.
  • Stuzo: Dachis group owned social media management tool that enables  cross-platform (Facebook,Twitter, YouTube, etc.) social experiences and allows  clients to manage multiple social programs from one unified interface.
  • Valuevine: social media and location-based marketing and analytics software for multi-location brands.
  • Sprout social: cross-platform social media management tools that enable you to find new customers and to grow your business.
  • Skyttle: Facebook analytics for community insights and measurement
  • Zeitgeist & Coffee: a real-time marketing collaboration and management platform which includes idea exchange, content development environment, assignment and approval dashboard, posting hub, and monitoring and an analysis tool.
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24 Responses
  • 3 Steps of Anger Management Tips | theanger-management.com
    Jan 18, 2011

    [...] 22 social media management tools (a wiki in development) | Social … [...]

    3 Steps of Anger Management Tips | theanger-management.com Jan 18, 2011
    Reply
  • [...] 22 social media management tools – a wiki in development – Fresh Networks have started off a list of social media management tools springing up on the market. [...]

    Reply
  • Jan 19, 2011

    Hi There,

    How about including DataSift.net in this list? It’s definitely a social media management tool as it enables you to curate streams of real time social content from a range of social media channels not just Twitter.

    If you’d like to hear more about this service then please do contact us directly as we’d love to be able to give you a demo of our services.

    Many thanks
    Sarah

    Sarah Jan 19, 2011
    Reply
    • Jo Stratmann
      Jan 19, 2011

      Thanks Sarah. I’ve add this to our list.

      Jo Stratmann Jan 19, 2011
  • links for 2011-01-19 « Raw Stylus – A blog by Chris Hoskin
    Jan 19, 2011

    [...] 22 social media management tools – a wiki in development | Social media agency London | FreshNetwo… Social media management tools can help businesses listen to, manage, measure and respond to conversations about their brand on the social web.  This is a great Fresh Networks list. (tags: socialmedia tools analytics social planning) [...]

    links for 2011-01-19 « Raw Stylus – A blog by Chris Hoskin Jan 19, 2011
    Reply
  • Jan 20, 2011

    Please add MutualMind to your list of social media management tools. MutualMind offers strong monitoring, analytics and integrated engagement for enterprise customers. It supports role based access control for social accounts and has strong workflow features to manage and respond to social conversations. It is included in Jeremiah Owyang’s blog post that you mention.

    @TheBabar

    Babar Bhatti Jan 20, 2011
    Reply
  • Allen Bonde
    Jan 21, 2011

    I’d like to suggest adding Offerpop as well, a social media marketing platform for running white label, branded campaigns – contests, games, exclusive offers – on Facebook and Twitter. Body Shop, Case-mate, Cravendale, Kobo, Skype are a few customers.

    Happy to share more info or show you around. Also for those getting started with social marketing, our tools are free for companies with less then 500 fans or followers :-)

    cheers,
    Allen

    Allen Bonde Jan 21, 2011
    Reply
  • Jan 21, 2011

    Great list. I’ll be sure to pass it along to my clients and have them come here to see it.

    Charlie Seymour Jr
    http://RepairYourOwnLegendNow.com

    Charlie Seymour Jr Jan 21, 2011
    Reply
  • Ben Ayers » links for 2011-01-24
    Jan 24, 2011

    [...] 22 social media management tools – a wiki in development | Social media agency London | FreshNetwo… 22 social media management tools (a wiki in development – please add yours) http://bit.ly/gSo7MD – Matt Rhodes (mattrhodes) http://twitter.com/mattrhodes/status/27423622557605889 (tags: via:packrati.us) [...]

    Ben Ayers » links for 2011-01-24 Jan 24, 2011
    Reply
  • Jan 25, 2011

    Pretty sure KeenKong folded.

    Jason Keath Jan 25, 2011
    Reply
  • Rob
    Jan 26, 2011

    Where’s Sendible? This is the BEST tool I have found! I spend $40 a month to do what CoTweet wants $18,000.00 a year to do! Plus, their customer service is the best I have ever experienced with anything. I don’t work for Sendible, I just only wished I had hear about it sooner!

    Rob Jan 26, 2011
    Reply
  • [...] on from our social media management tools wiki we thought it would be nice to catch up with our friend Joshua March, CEO and co-founder of [...]

    Reply
  • Jan 27, 2011

    Hyper Alerts (http://alerts.hyperinteraktiv.no/) is my fave new toy in the social media world right now! It sends you emails when comments are posted on your fan pages.

    Shawnee Jan 27, 2011
    Reply
  • pat
    Feb 2, 2011

    Hi there,

    How about including http://www.ecairn.com in this list?
    It is a social media targeting tools.
    We help marketers to find influencers, listen to relevant conversations and manage blogger outreach campaigns through workflow.

    We do demo if you like to see the capabilities.
    Thank you for the list.
    Cheers,
    Pat

    pat Feb 2, 2011
    Reply
  • Feb 8, 2011

    Could you add Visible Technologies to the list? Visible is a leading provider of Enterprise Social Intelligence solutions. The Visible Intelligence software platform ensures maximum ROI on social media investments for agencies and Global 2000 customers.

    Cheers (and Thanks)!

    Tyler

    Tyler Feb 8, 2011
    Reply
  • 15 social media collaboration platforms – a wiki in development | Social media agency London | FreshNetworks blog
    Mar 1, 2011

    [...] like our list of social media management tools wiki, this is an ongoing project, so if you know of any others please let us know so we can add [...]

    15 social media collaboration platforms – a wiki in development | Social media agency London | FreshNetworks blog Mar 1, 2011
    Reply
  • May 19, 2011

    It’s great that you’re getting so many additions to the list, and I have one, as well.

    Are you familiar with Zeitgeist & Coffee? Media Logic designed it to make collaboration inspiring and efficient as companies (either alone or with an agency) work to meet the challenges of real-time marketing. Here’s a link (we’re happy to demo!): http://blog.mlinc.com/web-assets/what-is-zeitgeist-and-coffee/

    Carolee Sherwood May 19, 2011
    Reply
  • May 19, 2011

    Thanks so much for adding us!!

    Carolee Sherwood May 19, 2011
    Reply
  • Social media platforms: six factors for universities to consider | Social Media University
    May 30, 2011

    [...] a list of enterprise social media platforms? Try here, here and here. In the meantime, happy hunting with your chosen [...]

    Social media platforms: six factors for universities to consider | Social Media University May 30, 2011
    Reply
  • Jul 26, 2011

    Certainly -a good list of Social Media Marketing.Hootsuite seems like best choice for me.

    Raphnexx Jul 26, 2011
    Reply
  • Twitted by delicious50
    Aug 5, 2011

    [...] This post was Twitted by delicious50 [...]

    Twitted by delicious50 Aug 5, 2011
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  • Nov 7, 2011

    Sysomos, Alterian, Brand Watch & Melt Water all need to be on here too. Sysomos especially as they are the best social media monitoring & listening tool that I’ve used in a long time.

    Jeremy Waite Nov 7, 2011
    Reply
  • [...] 22 social media management tools – a wiki in development FRESHNETWORKS | TUESDAY, JANUARY 18, 2011 [...]

    Reply
  • Hello, Suggest adding on webfluenz.com to the list, it’s got great features at reasonable prices, too. Here’s a recent review –

    dannybrown.me/2013/08/29/webfluenz-brings-social-media-and-influence-analysis-to-the-masses/?utm_source=toolslist

    Thanks!

    Reply

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