As more and more companies are using social media to successfully engage with their customers, the challenge today is to develop a social media strategy that generates real value.
One way to achieve this is to use social media to talk to your customers on a more personal level.
However, most businesses simply do not have the time, money or resource to interact regularly with every single one of their customers through social media, let alone on a one-to-one basis, which is where influencer engagement comes in to play.
What is a social media influencer?
In the context of social media, an influencer is an individual who transmits messages, through social media, that have an impact on other peoples’ ideas and practices.
Influencers provide information and insights that are trusted and held in high regard. They rise above the noise and comments of the crowd and find resonance with their audience.
Influencers run across all social media platforms including Twitter and Facebook. Both current and prospective customers pay attention to the insight, expertise and information they share because they have the ear of people in your market. By forming relationships with the right influencers your brand messages can reach your target customers through what is perceived as a trusted source. In turn, this will help increase engagement with your brand, help develop advocacy, encourage word-of-mouth and, if managed in the right way, drive sales.
To find out more about social media influencers look out for our detailed social media influencers report 2010 – a follow on to our social media monitoring tools review which tests nine of the leading social media monitoring tools in order to assess how effective they are at identifying influencers.
The full version of the report will then be released via our blog following an exclusive launch at our breakfast seminar on Thursday 2nd December.
You can register for the event by clicking on the button below:
Our next blog posts will look at how to identify influencers.
Our readers can also get 10% discount on the ticket price for Monitoring Social Media 2010, taking place in London on 22nd November please use the discount code fresh.