Over the last few months we’ve been conducting an in-depth review of the leading social media monitoring tools in conjunction with our sister company, FreshMinds Research.
We’ve compared how Alterian, Brandwatch, Biz360, Nielsen Buzzmetrics, Radian6, Scoutlabs and Sysomos performed when monitoring conversations about global coffee brand Starbucks. We compared over 19,000 online conversations and have written about the following topics:
- The basics of social media monitoring
- How to set up the tools (search strings, comparison challenges and coverage)
- The location of social media conversations
- Social media monitoring and duplication
- Data latency and the tool with the most up-to-date results
- The problem with automated sentiment
If you’ve enjoyed our posts so far you can find a more detailed analysis of all these topics and more in our final report – “Turning Conversations into Insights: a Comparison of Social Media Monitoring Tools”.