Ever since sites like Kaboodle and Zebo spearheaded “social shopping” (a mix of e-commerce and traditional shopping where consumers shop in a social networking environment) consumers now have the ability to swap ideas, share product reviews and discuss latest fashion trends with like-minded people before, during and after their decision making and purchasing journey.
Social shopping has certainly helped to personalise the sometimes faceless online shopping experience. And with 67% of shoppers spending more money online after recommendations from an online community of friends or like-minded people (according to Internet Retailer) a key element of social shopping seems to be the ability to recommend and share additional items that shoppers are likely to want to purchase.
A recent social shopping survey by e- tailer PowerReviews has also shown that a retailer’s own e-commerce sites play an important role in the purchasing process. Survey respondents rated customer reviews as being the most persuasive factor in making a purchase and nearly half of all respondents said they would leave a retailer’s site if user-generated reviews were lacking.
Online shoe and clothing shop Zappos has certainly taken this knowledge to heart. Largely known for their successful use of Twitter, thanks to the CEO lending his personality to the company brand, Zappos was also one of the early adopters of social shopping. Their site has a comprehensive ratings and reviews section to advise people on what products they might like based on their purchase selection, aiding the shopping process and helping with the conversion rate. They also have a “notify me of new styles” button, as well as plenty of “favourite” ratings options so that customers can formulate a shopping list based on selections made by customers who have viewed the same or similar products.
Levi Strauss and Co has turned their hand to social shopping . Their new Levi’s friends store uses the recently-launched Facebook like plugin to allow shoppers to see the number of Facebookers who ‘like’ an item. It also allows the shopper to cast a vote about a product, encouraging joint participation in what was previously an individual shopping experience.
Social shopping can benefit retailers in several ways, especially if it is integrated with a wider online sales strategy. With this in mind, were running a free breakfast seminar for retailers on how to use social shopping to increase online profits.
The event runs from 8.30am-10.30am on Wednesday 19th May and will include useful tips and advice on social shopping from the likes of Geoff Quinn, CEO of TM Lewin, as well as real-life case studies from high-end brands like Jimmy Choo.
While the event is free to attend we ask that you register for the event below or call us on 0207 692 4376 to attend.
Please note: As places are limited the event is reserved for retailers only.
- Location: FreshNetworks, 229 High Holborn, WC1V 7DA, London (map)
- Date and time: Wednesday 19th May 2010, 08:30-10:30