Over the last few weeks we’ve been carrying out detailed tests and analysis on 7 of the leading social media monitoring tools – Alterian, Brandwatch, Biz360, Neilsen Buzzmetrics, Radian6, Scoutlabs and Sysomos. Our aim is to provide an in-depth comparison of buzz tracking tools that accurately depicts their individual pros and cons.
We’ve put the tools to the test by tracking well-known international coffee company Starbucks. We compared over 19,000 online conversations, giving us some really unexpected results and highlighting some staggering differences in the way each tool performs.
Over the next few weeks we’ll be blogging about our findings, and at the end of the series you’ll be able to download the full report for free. We’ll cover:
- The basics of social media monitoring
- An overview of our results
- The location of online conversations
- Social media monitoring and duplication
- Data latency
- Sentiment analysis
- International/multilingual social media monitoring
We’re also holding a free social media monitoring breakfast seminar on 15th April in London, where we’ll be presenting our findings, as well as giving practical tips and advice about social media monitoring and the best way to analyse results. You can register for the event by clicking on the button below:
So what are social media monitoring tools?
In a nutshell, social media monitoring tools pretty much do what they say on the tin – they monitor online conversations taking place through social media. They track anything that’s being said about your business or your brand on blogs, forums, Twitter and other social spaces. Each tool is different, varying in complexity and in the way they gather and process the information, as we will show you over the next few weeks.
Our sister company, FreshMinds Research, has been using social media tools to generate customer insights for years. As we’re a social media agency, we usually work with FreshMinds Research to conduct social media audits or monitoring when establishing a social media strategy for clients. So over the next few weeks you’ll benefit from the unique findings of a research company working in collaboration with a social media agency.
Well start with the basics and work through our research step-by-step. If at any time you want us to explore a certain aspect in more detail, please let us know. Our next post will explore the basics of social media monitoring.
Read the other posts from our social media monitoring review 2010.