Monthly March, 2010

Social Media ROI and Obliquity

“The problem with brands in social media is that they act like 19 year old dudes”. Yelled Gary Veynerchuck at SXSW, excited as ever. His point was that there is a tendency to approach every interaction with a single goal – sex for the dudes, sales for companies. And to rush towards that goal without

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Free bacon at trade shows (SXSW)

Should we give away free stuff on our stand? This question gets asked every time we attend a trade show. After entertaining a little debate I always find myself answering “No. A bowl of Quality Street is not a differentiator and it’s probably not going to attract the right type of person to our stand.”

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