Are Fortune 100 CEOs social media slackers?

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We Could Do Better
Image by Dan Dickinson via Flickr

There’s a misconception that everybody ‘gets’ social media. That everybody is taking part. And that business, in particular, are all developing social media strategies. This just isn’t true. Whilst we have witnessed a monumental rise in social media use over the last 18 months or so, there are still some who are significantly more innovative than others. In fact we often surprise our clients are FreshNetworks by telling them that they are among the most innovative companies in Europe in their use of social media, and online communities in particular.

In July we’re starting a series looking at Why Social Media Matters and in particular how you can convince a CEO that social media is the single most important thing that their business should embrace. That’s why it was great to see a presentation from the US that looks at social media use by Fortune 100 CEOs. The findings are not a huge surprise – most CEOs are not actively using social media themselves and those who are typically work in the tech industry.

I’d love to drill down further in this area and look at use by Fortune 100 companies – even if their CEOs are not personally making active use of social media, are the companies themselves? And if they are is there a correlation between social media active CEOs and the extent to which the organisation embraces social media.

However, it’s interesting to see the level of social media adoption among the people who run some of America’s biggest businesses and that’s why the presentation is our Required Reading for this week. Clearly some work to do here.

Fortune 100 CEOs Are Social Media Slackers

View more presentations from Sharon Barclay.
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5 Responses
  • Are Fortune 100 CEOs social media slackers? | FreshNetworks Blog « Social Media
    Jul 6, 2009

    [...] See the o­r­ig­ina­l po­st her­e: Ar­e For­tun­e 100 C­EOs­ s­oc­ial m­ed­ia s­lac&#… [...]

    Are Fortune 100 CEOs social media slackers? | FreshNetworks Blog « Social Media Jul 6, 2009
    Reply
  • Are Fortune 100 CEOs social media slackers? | FreshNetworks Blog « Social Media
    Jul 6, 2009

    [...] See t­he o­ri­gi­nal p­o­st­ here: Are Fo­­rtune 100 CEO­­s­ s­o­­cial­ med­ia s&#173… [...]

    Are Fortune 100 CEOs social media slackers? | FreshNetworks Blog « Social Media Jul 6, 2009
    Reply
  • Should a CEO Use Social Media? | Kyle Lacy, Social Media - Indianapolis
    Jul 8, 2009

    [...] media should not be implemented by a CEO. I have been debating with myself on the abilities of a Fortune 500 to 100 CEO implementing such social strategies… and frankly… sometimes there is way to much on the plate of a corporate leader to [...]

    Should a CEO Use Social Media? | Kyle Lacy, Social Media - Indianapolis Jul 8, 2009
    Reply
  • Querido CEO… « mediossociales
    Jul 10, 2009

    [...] Si no, no me resulta extraño, ya que sólo 2 de los CEOs Fortune 100 tienen cuenta de twitter y ninguno tiene un blog propio. Podemos decir que los CEOs y los medios sociales no están viviendo especialmente una historia de [...]

    Querido CEO… « mediossociales Jul 10, 2009
    Reply
  • Twitted by Aleuro
    Jul 20, 2009

    [...] This post was Twitted by Aleuro [...]

    Twitted by Aleuro Jul 20, 2009
    Reply

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