Monthly June, 2009

To friend or to follow – connecting with people online

Image by WolfS?ul via Flickr I have friends on Facebook and followers on Twitter. There is a temptation to think that these are two names for essentially the same thing. That Facebook and Twitter have just chosen different terms to describe the same thing in order to differentiate their offerings, distinguish their brands. But actually

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5. Metrics and reporting – the backbone of understanding your community

Image by Balakov via Flickr We’ve touched on metrics before, and how understanding what you need to measure can help you understand how healthy your online community really is. Metrics are vital. Understanding the who, what, where, why and how many of your online community is vital. Understanding if you’re doing your company some good

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