So Microsoft has entered the world of spoof ads. Charlie’s post earlier this week (here) showed one of the adverts they’ve made. Based on a ‘couple’ the ads parody the disconnect between brands (or rather advertisers) and consumers. Showing how the consumer has moved on, whilst the advertiser hasn’t. How the consumer thinks the relationship isn’t working any more, whilst the advertiser thinks it can.
They are funny ads but also they summarise the current situation quite well. Consumers have moved on; they are more informed and more empowered. Some brands and some advertising just hasn’t kept pace. The tensions show in places, things are changing and not everybody is moving at the same speed. These videos highlight that perfectly.
The guy leading the project at Microsoft is keeping a blog (here), and another of the videos is below.