Brands vs Consumers – Microsoft’s spoof ad campaign

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So Microsoft has entered the world of spoof ads. Charlie’s post earlier this week (here) showed one of the adverts they’ve made. Based on a ‘couple’ the ads parody the disconnect between brands (or rather advertisers) and consumers. Showing how the consumer has moved on, whilst the advertiser hasn’t. How the consumer thinks the relationship isn’t working any more, whilst the advertiser thinks it can.

They are funny ads but also they summarise the current situation quite well. Consumers have moved on; they are more informed and more empowered. Some brands and some advertising just hasn’t kept pace. The tensions show in places, things are changing and not everybody is moving at the same speed. These videos highlight that perfectly.

The guy leading the project at Microsoft is keeping a blog (here), and another of the videos is below.

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3 Responses
  • James Devore
    Jun 24, 2008

    When was this film produced?

    James Devore Jun 24, 2008
  • Jun 25, 2008

    Hi James,

    The original set of videos are from May 2007. The one above is recent, from June 2008 I think.

    Hope this helps.


    Matt Rhodes Jun 25, 2008
  • Geert
    Jun 25, 2008

    Hi, thanks for the comments. The first movie was produced last year in May and this one above was produced this year in April. Both were produced by Caviar and the creative agency was Openhere.

    Geert Jun 25, 2008

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