Monthly March, 2008

Evaluating mystarbucksidea

A couple of days ago, I wrote about mystarbucksidea and our thoughts at FreshNetworks about the need to close the feedback loop and move the conversation on from just free coffee and free Wi-Fi (see post here). There has been a fair bit of discussion about the benefits of what Starbucks is doing, and as

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The future of marketing and advertising

What’s the future of Advertising? There is none. So starts a great set of slides from Paul Isakson, about the future of marketing and advertising. Isakson’s thesis is that advertising is dead and that the future is about marketing and in particular ‘new marketing’ – where the customer is at the centre and not the

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