Inside Innovation at Diageo

Ever wanted to know what it’s like to work in innovation at one of the world’s largest companies? Our Inside Innovation series aims to do just that. This month we were lucky enough to hear from Diageo as part of the AQR’s brilliant Spark event. Diageo’s Head of Innovation Planning, Emma Town, and European Innovation

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Where are the current use cases for VR? Our view from the Virtual Reality Show

Virtual reality technology’s current capabilities are impressive, but its purposes and use cases are not yet obvious or clearly defined. This was our verdict after attending the Virtual Reality Show in London in April 2017. Whilst the demonstrations on show were very clever, many are not (yet) truly meeting consumer or business needs. This is

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Is voice the next big retail channel?

Voice-activated shopping is emerging as a noteworthy commerce channel, which retailers should consider including within their sales strategy. Amazon’s Echo speakers with Alexa voice recognition software have proven to be a surprise hit in recent months, given that both Apple and Google were expected to dominate this space – and not until late 2017 at

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